Today it is difficult for consumers to make sense of the many labels on the environmental performance of products (both goods and services) and companies. Some environmental claims are not reliable, and consumer trust in them is extremely low. Consumers can be misled, and companies can give a false impression of their environmental impacts or benefits - a practice known as greenwashing.

The new face of My Story™ helps brands involve consumers in their sustainability journey. 

What’s new: 

• Consumer engagement thanks to a visual impact of the product, a dynamic product passport view enabling new digital marketing touchpoints  
• Quick product presentation to create a bond with the customer and link between digital and physical item
• A new updated product passport with interactive and customized cards connected to the CO2 footprint calculator (for Wine)
  Each brand can choose to activate the cards of the claims they want to communicate, personalizing texts, pictures and figures: 

Value delivered 

For brands: 

• Share efforts and investments for traceability, sustainability and certifications  
• Our clients are empowered with a digital means to connect with consumers and their purchase behaviors 
• No greenwashing! Claims are substantiated with facts verified by DNV and logged immutably on the blockchain 

For consumers:  

• The product equipped My Story product passport creates an immersive experience, not limited to the use of the product but extended to its farming, production and transformation journey 
• Consumers find products that reflect their sustainability values and lifestyle, increasing their loyalty and price spending point 
• New digital experience can be created from My Story, from sharing on social media to stay in touch with the producer 
• Consumers receive re-assurance and are supported in their sustainable choices. Our clients are empowered with a digital means to connect with consumers and their purchase behaviors